From staff reports:

Effective Friday, Jan. 6, 2012, the Federal Way Mirror will be changing its publishing frequency from twice weekly to once per week on Friday. The last Saturday edition of the Federal Way Mirror will be published Dec. 31, 2011.

While many newspapers are concerned about declining readership due to the Internet age, the Federal Way is taking the opposite approach — purposefully reducing its frequency of distribution in favor of focusing more resources to publishing an online edition with breaking news content and regular community features that readers have become familiar with in their printed editions.

The Federal Way Mirror will stay focused on providing high-quality local editorial content to readers, along with targeted advertising packages to local and national advertisers.

“Our goal is to be the pre-eminent provider of local news and advertising in Federal Way,” said Rudi Alcott, publisher of The Mirror.

Based in Washington state, Sound Publishing newspapers, classified publications and partner newspapers serve Wester Washington and Western Oregon communities. Sound Publishing’s broad household distribution blankets the entire Greater Puget Sound region, extending north from Seattle to Canada, south to Salem, Ore., and westward to the Pacific Ocean.