Opinion
Better ways to spend $60,000 in Federal Way | Kelly Maloney
As a Federal Way resident and small business owner, I’ve developed a passion for the city and all…
Kelly Maloney
Business
Marketing: Using humor without jeopardizing your brand | Kelly Maloney
What do Old Spice, Brooklake Community Church and Highline Community College have in common? All have successfully used…
Business
Businesses earn integrity by staying real | Kelly Maloney
The value of being real. I recently had a client in a high-growth industry that requires a high…
Business
Relational marketing for Federal Way businesses | Kelly Maloney
In a tight-knit community such as Federal Way, there’s an element of marketing that is essential to how…
Business
Live up to your brand promise and keep customers for life | Kelly Maloney
It’s common to hear businesses say they want “customers for a lifetime.” But what do those same businesses…
Business
Bad image: Is rebranding the answer? | Kelly Maloney
In business, your image is everything. Essentially, image is the word people use when describing their perception of…
Business
Dear business owner: Don’t fear social media | Kelly Maloney
What are two things you are already tired of hearing about, but also can’t get enough of? For…
Business
Focus on customer service as a brand component | Kelly Maloney
One way companies of all sizes attract and retain customers is by putting them first. Most organizations have…