Social Media Advertising Opens the Doors to New Customers

Social Media Advertising Opens the Doors to New Customers

Networks like Facebook, Twitter and Instagram have opened up new ways to communicate.

It’s fairly safe to say that social media has changed our lives. Networks like Facebook, Twitter, Instagram and Snapchat have opened up new ways to communicate and share our passions and daily lives. As a result, they have attracted hundreds of millions of active users. The online advertising research company eMarketer estimated that 593.7 million people worldwide used Instagram at least once a month in 2017.

All of these networks have benefited from the fact that consumers eagerly share their interests across these networks, generating a substantial amount of data about these consumers that advertisers can use to deliver targeted ad messages. This has led to the massive popularity of social advertising as a way to reach very targeted audiences – the same eMarketer report estimates Instagram sold $4.10 billion in advertising in 2017.

Many businesses are aware that social media gives them an opportunity to interact with their customers by sharing content, news and special discounts to those who “follow” the company’s pages. But many do not know that they can amplify their voice across these networks through the use of paid advertising, which can put them in front of both their existing customers and new prospects.

Facebook allows advertisers to set their goals, determine the audience targets that they want to reach, set budgets and then run campaigns across the network (here is an overview of the basics). Advertisers can get very creative with their targeting. They can pursue consumers who recently visited their site or looked at items at online retailers. They can target completely new audiences who have the same characteristics of customers (in other words, those who are “likely” to be customers). Many of the same parameters and strategies can be applied to Instagram, which is owned by Facebook.

The best part is that these opportunities are available to advertisers of all sizes and advertisers don’t have to approach social advertising as a do-it-yourself endeavor. Ad agencies, local media companies and other ad services providers, including Sound Publishing, can help advertisers take advantage of social advertising to grow their business. In fact, here at Sound all we need is your desired audience and what you’d like your campaign to do (such as promote the launch of a new store or bring new visitors to your website), and we will handle the rest, including creative, campaign set up, and reporting.




Talk to us

Please share your story tips by emailing editor@federalwaymirror.com.

To share your opinion for publication, submit a letter through our website https://www.federalwaymirror.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Marketplace

tsr
Glucofort Reviews – Honest Blood Sugar Support Ingredients?

What is Glucofort? First and foremost, Glucofort is an advanced blood sugar… Continue reading

Cell X Renewal main image
Cell X Renewal Reviews – Is CellXRenewal Worth It or Scam?

Aging is a natural process, but each person handles it differently. While… Continue reading

DTrim Keto main image
DTrim Keto Reviews – Is D Trim Keto Legit for Weight Loss?

Are you having a hard time wrapping your head around all of… Continue reading

Gluco20 Reviews main image
Gluco20 Reviews (Thrive Health Labs) New Blood Sugar Fix?

Millions of people are suffering from pre-diabetic symptoms. Unfortunately, they don’t even… Continue reading

3 Naturals Triple main image
3 Naturals Triple Euphoric Pro Review: Real Results or Scam?

3 Naturals Triple Euphoric Pro is a nutritional supplement for men who… Continue reading

Alive Weight Loss Pills Review – Real Ingredients That Work?

Whenever an individual has to take a supplement, the first question on… Continue reading

Mellitox
Mellitox Reviews – Legit or Scam? (You Won’t Believe This!)

Mellitox is a daily blood sugar supplement that reverses type 2 diabetes… Continue reading

Water main image
Water Freedom System Review – Does Chris Burns Program Work?

Water is the new gold; thus, every drop is precious. Recent studies… Continue reading

SoloForce main image
SoloForce Solar Power Bank Review: Legit Portable Charger Device?

Have you ever been stranded on the side of a road, and… Continue reading

Most Read