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Advertisments can be misleading
While I was watching the Super Bowl on Sunday I was shocked to see Philip Morriss appalling anti-smoking advertisements.
Their message was that the enemy in the war against smoking is the friends of young people; youth are not the enemy here. Philip Morris is the multi-million dollar company that has spent years perfecting their marketing strategy to appeal to children all over the world.
Their Marlboro Man advertisement has made Marlboro the No. 1 cigarette brand among U.S. teens.
This rebellious and independent American cowboy image and Philip Morris, the corporation that designed him, is the enemy and NOT the 3,000 new young cigarette customers the industry succeeds in hooking every day.