Reaction to Sherman's rant after NFC game | Q&A with Mr. Federal Way

Mr. Federal Way - File photo
Mr. Federal Way
— image credit: File photo

Q: Mr. Federal Way, obviously my family loves watching the Seahawks and their run to the Super Bowl. But I have small children and the commercials during the games are extremely violent. It’s stuff that I don’t want my kids watching. What do I do?

A: Mr. Federal Way was thinking the same exact thing when watching the NFC Championship win over the San Francisco 49ers with my kids. There seemed to be no end to the ads featuring violent movies and video games, as well as blatant sexism and numerous commercials about alcohol. One after another.

The NFL is obviously a violent game and advertisers have proven they are more than willing to do just about anything to get attention during games. Money talks and football is king in America. There are more than 100 million viewers.

Pro football is by far the most popular sport to watch among kids; 66 percent of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games during the 2011 season and found that 300 ads were for alcohol, 40 percent of the games featured erectile-dysfunction drugs, 500 ads involved significant violence, including gun fights, explosions and murder, and 80 commercials involved big-time levels of sexuality.

An easy answer to your question would be to turn the TV off during commercials or hit the mute button. But that really isn’t feasible, because part of the fun of watching the Super Bowl is the commercials.

So Mr. Federal Way did a little research on how parents can deal with the commercials during the Seahawks’ Super Bowl next week.

Wake Forest University professor Christy Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, “What is Viagra?” or a teenager comments on how much fun people are having in a beer commercial.

“Take a ‘values moment’ and leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking,” she said. “Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.”

“I do think that doing things like the Super Bowl can be ‘family bonding’ events despite the commercials,” Buchanan says.

Q: Mr. Federal Way, what’s your opinion of Richard Sherman’s rant after the NFC Championship game? I have no problem with it.

A: Mr. Federal Way thought it was embarrassing and a distraction to an unbelievable win over the San Francisco 49ers. It was also very unnecessary.

Mr. Federal Way can kind of understand Sherman’s initial rant on the field to reporter Erin Andrews. He was a couple minutes removed from making the game-saving play to send his team to the Super Bowl. Mr. Federal Way would guess that his adrenaline was flowing like Niagara Falls. It’s understandable that Sherman was emotional in that situation.

The problem for Mr. Federal Way came when Sherman continued his rant against 49ers wide receiver Michael Crabtree after he was able to take a shower and come down from the high of the game.

This is when Sherman should have taken a deep breath, put on his suit and bow tie, and acted like he’d been there before.

Mr. Federal Way always tells his kids that if you are good at something, you don’t need to tell anybody. They already know.

Earl Thomas doesn’t have to tell Mr. Federal Way he’s the best safety in the NFL. Mr. Federal Way watches the game, and already knows Thomas is the best.

Q: Should I make a statement against the Federal Way school board and vote against the district’s upcoming Educational Programs and Operations (EP&O) levy? I don’t like the trips they take around the world on our tax dime and other things the board has implemented.

A: The answer to that question is a simple one — no.

If you are disgruntled by the school board and their decisions, take it out on the current members when they come up for re-election. Don’t take it out on the kids of the district. They have nothing to do with the political side of things.

The EP&O levy provides 21 percent of the district’s total budget and funds numerous learning opportunities for students. The $53 million levy will be collected for four years beginning in 2015 at an estimated tax rate of $4.95 per $1,000 of assessed valuation. It is the same amount approved by Federal Way voters in the last levy election.

Q: Q: Mr. Federal Way, can you believe that Justin Bieber got a DUI?

A: None of your business.

Send your questions to mrfederalway@federalwaymirror.com.


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