Federal Way TV commercial begins airing today | VIDEO

The 30-second advertisement features the slogan "Think smart. Move fast. Think Federal Way." It begins airing today ESPN, Fox News and CNBC.

Pictured: Soccer player Lamar Neagle

Federal Way has produced a TV commercial aimed at bringing more businesses to the city.

The 30-second advertisement features the slogan “Think smart. Move fast. Think Federal Way.” It begins airing today on ESPN, Fox News and CNBC.

Recruited as pitchmen for the city were Wild Waves Theme Park CEO Jeff Stock and former Seattle Sounders soccer pro Lamar Neagle, who attended Thomas Jefferson High School. Stock is a former Seattle Sounders player, and Neagle has since been traded to the Montreal Impact.

The commercial’s main goal is to help fill the Federal Way’s vacant commercial real estate. Nearly 750,000 square feet of office space (30 percent) sits empty.

“We’re scoring big in Federal Way,” Stock says in the commercial, which praises the city for lower business costs and positive business environment. In the ad, Stock and Neagle exchange friendly banter about their age differences — and their career success.

“The genesis of all of this is related to bringing businesses to town,” said Patrick Doherty, the city’s director of economic development, in a December 2011 Mirror report.

The commercial was filmed in December 2011 at Starfire Sports Complex in Tukwila where the Sounders train. The project cost about $10,000.


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