City logo raises its blue head


Staff writer

Some city vehicles have it and others don’t. It’s on the city’s Web site and some of its stationery, but not yet on everyone’s business cards. And it’s still a ways off for official city signs.

The changeover of the city of Federal Way’s logo — from water and sun to a blue, wavy mountain — is progressing smoothly, albeit slowly, and with the cost now almost $100,000.

Rather than conduct a complete and costly overhaul, city officials are updating business cards, envelopes and letterhead as existing supplies are exhausted.

For vehicles, the city bought 100 decals with the new design for $33.50 each. After a set-up fee of $50, the total cost of the vehicle logos came to about $3,700, said assistant city manager Derek Matheson.

The stickers are easy to apply — they don’t require a new paint job — and they will be installed on new vehicles as they’re purchased.

They’ll be placed on the current fleet as workers have time, Matheson said.

Logos for the police cars, which are slightly different than the decals going on other city vehicles, cost $15 each and there are two on each vehicle. There is a $50 labor fee for each vehicle, so each police car costs $80 to outfit with the new logo. The Police Department has completed 15 cars and has 18 left to go, for an expense of about $2,600.

Total cost of the logo replacement, excluding new business cards, envelopes and stationery, is a little more than $6,000, putting the pricetag for the new-logo project at about $96,000.

The city hired Leonhardt:Fitch, a consulting firm, last November to create an image Federal Way could use to encourage people and businesses to locate here. The city paid about $90,000 — $50,000 of it from lodging tax funds — for the project, which generated several logo options and tagline suggestions.

Of the several logo options, City Council members ultimately liked the blue mountain best.

Staff writer Erica Jahn can be reached at 925-5565 and

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