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Mirror teams with Little Nickel
From staff reports:
Beginning in September, Sound Publishing Inc. will combine the strength of its community newspaper readership and home delivery with the respected classified content and brand recognition of its Little Nickel products.
Little Nickel's advertising will be delivered within the pages of the community newspaper products, including the Federal Way Mirror.
"Our Nickel advertising clients will certainly see the benefit of having their advertising message delivered directly to homes. And our readers will no longer have to remember to pick up a Little Nickel at a rack. This change just makes sense," said Gloria Fletcher, president of Sound Publishing.
Little Nickel rack distribution will be eliminated. Sound Publishing has established five zones in King, Snohomish and Kitsap counties to give people a wide range of options for their advertising. Each zone has a circulation between 50,000 and 80,000. Advertisers will be able to place ads in any or all zones and/or in individual Sound Publishing newspapers.
As part of the business change, the Little Nickel offices in Everett, Tacoma and Portland will be closed. Many Little Nickel employees will be retained and will move into other Sound Publishing offices throughout the Puget Sound area.