About Us

The Mirror is Federal Way's first choice for local news and happenings. Published on Fridays with a home delivery and single copy of more than 30,000 papers, The Mirror covers hot issues and interesting people in this city of 85,000-plus residents. Since 1998, the Federal Way Mirror has been covering local news, sports, business and issues that affect our city. We are the newspaper of record for the city. With our integrated print and online editions we cover Federal Way like none other. Follows us online at: federalwaymirror.com, twitter.com/fwmirror or facebook.com/fwmirror.

The Mirror is located at 31919 1st Ave. S., Suite 101, Federal Way, WA 98003. Contact The Mirror at (253) 925-5565.

The Mirror sells for 75 cents at these locations in the Federal Way community:

Hallmark, 31325 Pacific Hwy S.

Village Inn Restaurant, 31711 Pacific Hwy S.

Billy McHale's, 1800 S. 320th St.

Ivar's, 2004 S 320th St.

Wal-Mart, 1900 S. 314th St.

King County Transit Center, 21st Ave. S. and 317th St.

Marlene's Market, 2565 Gateway Center Plaza

Starbucks, Commons Mall

El Terrero's, Commons Mall

Big Lots, 1211 S. 320th St.

Poverty Bay Coffee, 1108 S. 322nd St.

Celebration Center, 1414 S. 324th St.

Diamond Jim's, 1616 S. 325th St.

Post Office, 32829 Pacific Hwy S.

St. Francis Hospital, 34515 9th Ave. S.

Shari's Restaurant, 34900 Enchanted Pkwy.

IHOP, 178 W. Campus Dr.

Post Office, 34901 9th Ave. S.

Domino's Pizza, 2317 SW 36th St.

Valley Harvest Mkt., 28843 Military Rd. S.

Denny's, 356th St. and Pacific Hwy

McDonald's, Crossings, 34814 Pacific Highway S.

Fred Meyer, 33702 21st Ave. SW

Fred Meyer, 25250 Pacific Hwy S.

Albertsons, 31009 Pacific Hwy S.

Albertsons, 33620 21st Ave. SW

7-11, 26007 Pacific Hwy S.

7-11, 32935 1st Ave. S.

7-11, 34041 Military Rd.

7-11, 31008 Pacific Hwy S.

7-11, 28719 Military Rd S.

7-11, 104 SW 312th St.

Shell, 1720 S. 272nd St.

QFC, 4101 49th Ave. SE

Safeway, 900 E. Meridian St.

Safeway, 1207 S. 320th St.

Safeway, 28810 Military Rd S.

Safeway, 2109 SW 336th St.

Northshore Market, 34007 Hoyt Rd.

Winco Foods, 160 SW Campus Dr.

8th Day Spa, 34029 39th Ave. SW

Black Bear Diner, 32065 Pacific Hwy S.

King County Aquatic Center, 650 SW Campus Dr.

Starbucks, 2032 S. 320th St.

 

Your Community News Team

Rudi  Alcott Publisher
Rudi Alcott
1-253-925-5565 (ext 1050)
Rudi Alcott started in February 2008 as the publisher of The Mirror. He arrived from Swift Communications, where he was employed as a circulation, sales and marketing manager for the Greeley Tribune in Colorado. Prior to that position, he worked for the former King County Journal in Bellevue and Kent, WA, as director of circulation marketing and director of sales technologies. Before entering a newspaper career in 2000, Alcott worked in sales and fundraising. Alcott intends to maintain The Mirror's mission of providing intensely local news and serving as a voice in Federal Way. "When you get to the real grass-roots of the community, that's what community newspapers are all about," he said. Alcott and his high school sweetheart, Angie, have been married 20-plus years. They have two sons: Connor and Corbin. To learn more, e-mail Alcott at ralcott@federalwaymirror.com.
     
Carrie  Rodriguez Editor
Carrie Rodriguez
1-253-925-5565 (ext 5050)
Carrie Rodriguez started in December 2013 as the editor of The Mirror and enjoys being a part of the community and providing residents with local coverage. Before that, she worked as regional editor for Sound Publishing's Kirkland and Bothell/Kenmore Reporter newspapers. She graduated from the University of Washington with degrees in journalism and English. Carrie lives in Des Moines with her husband Miguel and four kids. She calls Federal Way home for almost everything she does, including shopping and entertainment. On any given Saturday night, you may find her with other parents parked outside of Pattisons West waiting for her teenagers to finish skating.
     
Kay  Miller sales consultant
Kay Miller
253-925-5565 ext. 3052
Federal Way resident Kay Miller will help find the right advertising plan for you.
     
Cindy  Ducich Advertising sales consultant
Cindy Ducich
(253) 925-5565 ext. 3054
Cindy Ducich became a sales consultant at The Mirror in 2009 after years of experience in sales management and as a retail buyer at The Bon (aka Macy's) as well as a successful small business owner in Federal Way. Additionally, she is passionate about her community and continues to be an active volunteer, supporting a variety of activities. She is a past board member of Marine Hills Recreation Association and Referrals Unlimited networking group, while currently serving on the Centerstage Theatre and South Sound Regional Business Incubator (SSRBI) boards. Cindy is an active member of the Federal Way Chamber of Commerce, a participant in the Federal Way Coffee Club, Relay for Life, a Friend of Multi-Service Center, a member of FUSION, a Communities in Schools mentor, and a graduate of Advancing Leadership 2010. In her spare time, Cindy loves to travel, snow ski and read. Cindy and her husband are the very proud parents of Ali, a UW undergrad, Syracuse Law School and UW Law School graduate, who lives in Seattle; and Stefan, a graduate of Whitman College, the Diplomatic Academy of Vienna, and the University of Vienna, currently living in Washington, DC.
     
Sarah   Kehoe Reporter
Sarah Kehoe
(253) 925-5565, ext. 5054
Before joining the Federal Way newsroom in October 2014, Sarah Kehoe was a reporter at the Bothell/Kenmore Reporter. During her time with the sister-newspaper, Sarah covered stories on various topics from crime to education. Sarah grew up in Washington state, attending high school in Olympia and college at Pacific Lutheran University in Tacoma, where she graduated with a journalism and psychology degree. While at Pacific Lutheran University, Sarah interned for the Olympian and blogged for political events at the Tacoma News Tribune. She also studied media abroad in Australia for a semester, working in newsrooms, television stations and radio stations in Melbourne, Sydney and Brisbane.
     
Raechel  Dawson Reporter
Raechel Dawson
253-925-5565, ext 5056
Raechel Dawson began crafting quirky leads and investigating hard news at the Federal Way Mirror in May 2014. Before joining the Federal Way Mirror newsroom, she was a reporter for the Kirkland Reporter for nearly two years. During her time with the sister-newspaper, she won five Washington Newspaper Publishers Association awards and one from the Society of Professional Journalists. Prior to Sound Publishing, Raechel reported on the 2012 Washington legislative session as an intern. She was also a blogging intern for seattlepi.com before graduating with a bachelor's degree in journalism from the University of Washington in 2012. She lives in Renton with her boyfriend and cat Maddy.
     
Marcie  Shannon Production artist
Marcie Shannon
253-925-5565
Marcie Shannon has worked at Sound Publishing for more than 14 years. She applies her creativity to The Mirror's ads and special sections, including the annual Explore Federal Way magazine.
     
Circulation manager
Eddie McClain
253-925-5565
Please contact Eddie McClain, circulation manager, for information on deliveries.
     

Read the latest Green Edition

Browse the print edition page by page, including stories and ads.

Oct 24 edition online now. Browse the archives.

Friends to Follow

View All Updates