About Us

The Mirror is Federal Way's first choice for local news and happenings. Published on Fridays with a home delivery and single copy of more than 30,000 papers, The Mirror covers hot issues and interesting people in this city of 85,000-plus residents. Since 1998, the Federal Way Mirror has been covering local news, sports, business and issues that affect our city. We are the newspaper of record for the city. With our integrated print and online editions we cover Federal Way like none other. Follows us online at: federalwaymirror.com, twitter.com/fwmirror or facebook.com/fwmirror.

The Mirror is located at 31919 1st Ave. S., Suite 101, Federal Way, WA 98003. Contact The Mirror at (253) 925-5565.

The Mirror sells for 75 cents at these locations in the Federal Way community:

Billy McHale's, 1320 S. 324th #A10
8th Day Spa, 34029 Hoyt Rd SW
Village Inn, 31711 Pacific Hwy S
Ivar's, 2004 S 320th St.
Wal-Mart, 1900 S. 314th St.
King County Transit Center, 21st Ave. S. and 317th St.
Marlene's Market, 2565 Gateway Center Plaza
Marista's, 1211 S. 320th St.
Poverty Bay Coffee, 1108 S. 322nd St.
Total Wine & More, 32095 Pacific Highway South
Post Office, 32829 Pacific Hwy S.
St. Francis Hospital, 34515 9th Ave. S.
Shari's Restaurant, 34900 Enchanted Pkwy.
IHOP, 178 W. Campus Dr.
Post Office, 34901 9th Ave. S.
Domino's Pizza, 2317 SW 336th St.
Valley Harvest Mkt., 28843 Military Rd. S.
Denny's, 34726 16th Ave S.
Black Bear Diner, 32065 Pacific Hwy S.
King County Aquatic Center, 650 SW Campus Dr.
Twin Lakes Grocery, 3420 SW 320th St, Ste B1
Fred Meyer, 33702 21st Ave. SW
Fred Meyer, 25250 Pacific Hwy S.
Haggen's, 31009 Pacific Hwy S.
Haggen's, 33620 21st Ave. SW
7-11, 32935 1st Ave. S.
7-11, 28719 Military Rd S.
7-11, 104 SW 312th St.
Shell, 1720 S. 272nd St.
QFC, 4101 49th Ave. SE
Safeway, 900 E. Meridian St.
Safeway, 1207 S. 320th St.
Safeway, 28810 Military Rd S.
Safeway, 2109 SW 336th St.
Northshore Market, 34007 Hoyt Road
Winco Foods, 160 SW Campus Dr.
Chevron, 1712 SW 356th St
Chevron, 2125 SW 356th St


Your Community News Team

Rudi  Alcott Publisher
Rudi Alcott
Rudi Alcott started in February 2008 as the publisher of The Mirror. He arrived from Swift Communications, where he was employed as a circulation, sales and marketing manager for the Greeley Tribune in Colorado. Prior to that position, he worked for the former King County Journal in Bellevue and Kent, WA, as director of circulation marketing and director of sales technologies. Before entering a newspaper career in 2000, Alcott worked in sales and fundraising. Alcott intends to maintain The Mirror's mission of providing intensely local news and serving as a voice in Federal Way. "When you get to the real grass-roots of the community, that's what community newspapers are all about," he said. Alcott and his high school sweetheart, Angie, have been married 20-plus years. They have two sons: Connor and Corbin. To learn more, e-mail Alcott at ralcott@federalwaymirror.com.
Cindy  Ducich Advertising sales consultant
Cindy Ducich
Cindy Ducich became a sales consultant at The Mirror in 2009 after years of experience in sales management and as a retail buyer at The Bon (aka Macy's) as well as a successful small business owner in Federal Way. Additionally, she is passionate about her community and continues to be an active volunteer, supporting a variety of activities. She is a past board member of Marine Hills Recreation Association and Referrals Unlimited networking group, while currently serving on the Centerstage Theatre and South Sound Regional Business Incubator (SSRBI) boards. Cindy is an active member of the Federal Way Chamber of Commerce, a participant in the Federal Way Coffee Club, Relay for Life, a Friend of Multi-Service Center, a member of FUSION, a Communities in Schools mentor, and a graduate of Advancing Leadership 2010. In her spare time, Cindy loves to travel, snow ski and read. Cindy and her husband are the very proud parents of Ali, a UW undergrad, Syracuse Law School and UW Law School graduate, who lives in Seattle; and Stefan, a graduate of Whitman College, the Diplomatic Academy of Vienna, and the University of Vienna, currently living in Washington, DC.
Jason  Ludwig Editor
Jason Ludwig
Jason Ludwig was named editor of the Mirror in January 2016. He has been a Federal Way resident since 2014, having relocated from Phoenix where he worked variously as a community journalist, political consultant and editorial manager. Ludwig graduated from Arizona State University in 2006 with a degree in journalism and communications.
Kay  Miller sales consultant
Kay Miller
Federal Way resident Kay Miller will help find the right advertising plan for you.
Jerod  Young Reporter
Jerod Young
Jerod Young began crafting stories at the Federal Way Mirror in July 2016. Before joining the Mirror newsroom, he was a reporter and page designer for the Glendale Star-Peoria Times in Arizona, covering the Arizona Cardinals, Arizona Coyotes, MLB spring training and the local United Soccer League club, Arizona United SC. Jerod also covered sports for the Statesman Journal and Yamhill Valley News-Register in Oregon after graduating with a bachelor's degree in Communications from Western Oregon University in 2011. He lives in Tacoma with his girlfriend and two cats, Rory and Minnie.
Raechel  Dawson Reporter
Raechel Dawson
Raechel Dawson began crafting quirky leads and investigating hard news at the Federal Way Mirror in May 2014. Before joining the Federal Way Mirror newsroom, she was a reporter for the Kirkland Reporter for nearly two years. During her time with the Mirror's sister newspaper, Raechel won five Washington Newspaper Publishers Association awards and one from the Society of Professional Journalists. Prior to Sound Publishing, Raechel reported on the 2012 Washington legislative session as an intern. She was also a blogging intern for seattlepi.com before graduating with a bachelor's degree in journalism from the University of Washington in 2012. She lives in Renton with her boyfriend and cat Maddy.
Circulation manager
Michael Smith
Please contact Michael Smith, circulation manager, for information on deliveries.
Marcie  Shannon Production artist
Marcie Shannon
Marcie Shannon has worked at Sound Publishing for more than 14 years. She applies her creativity to The Mirror's ads and special sections, including the annual Explore Federal Way magazine.

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