About Us

The Mirror is Federal Way's first choice for local news and happenings. Published on Fridays with a home delivery and single copy of more than 30,000 papers, The Mirror covers hot issues and interesting people in this city of 85,000-plus residents. Since 1998, the Federal Way Mirror has been covering local news, sports, business and issues that affect our city. We are the newspaper of record for the city. With our integrated print and online editions we cover Federal Way like none other. Follows us online at: federalwaymirror.com, twitter.com/fwmirror or facebook.com/fwmirror.

The Mirror is located at 31919 1st Ave. S., Suite 101, Federal Way, WA 98003. Contact The Mirror at (253) 925-5565.

The Mirror sells for 75 cents at these locations in the Federal Way community:

Hallmark, 31325 Pacific Hwy S.

Village Inn Restaurant, 31711 Pacific Hwy S.

Billy McHale's, 1800 S. 320th St.

Ivar's, 2004 S 320th St.

Wal-Mart, 1900 S. 314th St.

King County Transit Center, 21st Ave. S. and 317th St.

Marlene's Market, 2565 Gateway Center Plaza

Starbucks, Commons Mall

El Terrero's, Commons Mall

Big Lots, 1211 S. 320th St.

Poverty Bay Coffee, 1108 S. 322nd St.

Celebration Center, 1414 S. 324th St.

Diamond Jim's, 1616 S. 325th St.

Post Office, 32829 Pacific Hwy S.

St. Francis Hospital, 34515 9th Ave. S.

Shari's Restaurant, 34900 Enchanted Pkwy.

IHOP, 178 W. Campus Dr.

Post Office, 34901 9th Ave. S.

Domino's Pizza, 2317 SW 36th St.

Valley Harvest Mkt., 28843 Military Rd. S.

Denny's, 356th St. and Pacific Hwy

McDonald's, Crossings, 34814 Pacific Highway S.

Fred Meyer, 33702 21st Ave. SW

Fred Meyer, 25250 Pacific Hwy S.

Albertsons, 31009 Pacific Hwy S.

Albertsons, 33620 21st Ave. SW

7-11, 26007 Pacific Hwy S.

7-11, 32935 1st Ave. S.

7-11, 34041 Military Rd.

7-11, 31008 Pacific Hwy S.

7-11, 28719 Military Rd S.

7-11, 104 SW 312th St.

Shell, 1720 S. 272nd St.

QFC, 4101 49th Ave. SE

Safeway, 900 E. Meridian St.

Safeway, 1207 S. 320th St.

Safeway, 28810 Military Rd S.

Safeway, 2109 SW 336th St.

Northshore Market, 34007 Hoyt Rd.

Winco Foods, 160 SW Campus Dr.

8th Day Spa, 34029 39th Ave. SW

Black Bear Diner, 32065 Pacific Hwy S.

King County Aquatic Center, 650 SW Campus Dr.

Starbucks, 2032 S. 320th St.

 

Your Community News Team

Rudi  Alcott Publisher
Rudi Alcott
1-253-925-5565 (ext 1050)
Rudi Alcott started in February 2008 as the publisher of The Mirror. He arrived from Swift Communications, where he was employed as a circulation, sales and marketing manager for the Greeley Tribune in Colorado. Prior to that position, he worked for the former King County Journal in Bellevue and Kent, WA, as director of circulation marketing and director of sales technologies. Before entering a newspaper career in 2000, Alcott worked in sales and fundraising. Alcott intends to maintain The Mirror's mission of providing intensely local news and serving as a voice in Federal Way. "When you get to the real grass-roots of the community, that's what community newspapers are all about," he said. Alcott and his high school sweetheart, Angie, have been married 20-plus years. They have two sons: Connor and Corbin. To learn more, e-mail Alcott at ralcott@federalwaymirror.com.
     
Carrie  Rodriguez Editor
Carrie Rodriguez
1-253-925-5565 (ext 5050)
Carrie Rodriguez started in December 2013 as the editor of The Mirror and enjoys being a part of the community and providing residents with local coverage. Before that, she worked as regional editor for Sound Publishing's Kirkland and Bothell/Kenmore Reporter newspapers. She graduated from the University of Washington with degrees in journalism and English. Carrie lives in Des Moines with her husband Miguel and four kids. She calls Federal Way home for almost everything she does, including shopping and entertainment. On any given Saturday night, you may find her with other parents parked outside of Pattisons West waiting for her teenagers to finish skating.
     
Mary Lou  Goss Advertising sales consultant
Mary Lou Goss
(253) 925-5565 ext. 3056
Mary Lou Goss and her husband have lived and raised their family in Federal Way for over 21 years. Their youngest daughter graduated from Decatur High School and moved on to WSU. Their oldest daughter and her family also live in the Seattle area. Spending time with her daughters and grandson is her favorite pastime.
     
Casey  Olson Sports editor
Casey Olson
(253) 925-5565 ext. 5056
For the best coverage of Federal Way sports, Mirror sports editor Casey Olson is your guy. Olson reports news on local athletes (current and former) as well as the human side of sports. His "Sidelines" column tackles anything from high school recruiting and Super Bowl bets to pondering whether Archie Manning's DNA should be treated like sperm from a champion thoroughbred race horse. Olson played baseball at Gonzaga University and is married (Kimberly) with three kids (Isaac, Andy and Whitney).
     
Kay  Miller sales consultant
Kay Miller
253-925-5565 ext. 3052
Federal Way resident Kay Miller will help find the right advertising plan for you.
     
Cindy  Ducich Advertising sales consultant
Cindy Ducich
(253) 925-5565 ext. 3054
Cindy Ducich became a sales consultant at The Mirror in 2009 after years of experience in sales management and as a retail buyer at The Bon (aka Macy's) as well as a successful small business owner in Federal Way. Additionally, she is passionate about her community and continues to be an active volunteer, supporting a variety of activities. She is a past board member of Marine Hills Recreation Association and Referrals Unlimited networking group, while currently serving on the Centerstage Theatre and South Sound Regional Business Incubator (SSRBI) boards. Cindy is an active member of the Federal Way Chamber of Commerce, a participant in the Federal Way Coffee Club, Relay for Life, a Friend of Multi-Service Center, a member of FUSION, a Communities in Schools mentor, and a graduate of Advancing Leadership 2010. In her spare time, Cindy loves to travel, snow ski and read. Cindy and her husband are the very proud parents of Ali, a UW undergrad, Syracuse Law School and UW Law School graduate, who lives in Seattle; and Stefan, a graduate of Whitman College, the Diplomatic Academy of Vienna, and the University of Vienna, currently living in Washington, DC.
     
Greg  Allmain reporter
Greg Allmain
253-925-5565 ext. 5054
Greg hails from Spokane, WA. He graduated from Washington State University in 2005 when the Cougs' football team was still good. He had a two-year stint as a reporter and photographer in Washington's version of Disneyland, Leavenworth. He now lives in Tacoma with his wife and two children.
     
Marcie  Shannon Production artist
Marcie Shannon
253-925-5565
Marcie Shannon has worked at Sound Publishing for more than 14 years. She applies her creativity to The Mirror's ads and special sections, including the annual Explore Federal Way magazine.
     
Circulation manager
Eddie McClain
253-925-5565
Please contact Eddie McClain, circulation manager, for information on deliveries.
     

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